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East Africa Breweries (EABL) Ltd has contracted more than 15,000 farmers in the Western Region to support its beer, alcohol and non-alcoholic beverage production in order to market its brewery from Kisumu
. and is preferred to barley because of its resistance to drought. The crop has a well-developed rooting system and the ability to wrap its leaves during hot weather, which makes it weather-tolerant.
Speaking Friday at the publication of the annual results, AABL's general manager, Andrew Cowan, said: The move to contract farmers will ensure that the plant recently launched in Kisumu works at its optimal level.
Cowan said the Kisumu brewery is expected to be commissioned later this year, spawning a vibrant agricultural value chain in western Kenya. creation of more than 100,000 direct and indirect jobs.
EABL has already contracted more than 15,000 farmers to supply the new brewery with sorghum for the production of the low-cost Senator brand, which has enabled EABL to recruit consumers into the illegal market. ;alcohol.
Kisumu, Busia, Homa Bay and Migori Counties to provide the first batch of 15,000 tons of sorghum to begin with. Mr Cowan said that AABL intends to increase its margin, strengthen the recruitment of bottled beer consumers, increase productivity initiatives, support the dynamics of growth and accelerate innovations.
Serengeti Lite According to Cowan, Kenya, bottled beer sales rose five percent, spirits sales rose four percent, while the senator declined due to uncertainty and from the closure of the factory in the first half. of the year. However, the growth of innovation was 21%
Cowan said the overall growth in Kenya during the period was 1%, Uganda's growth of 4% and Tanzania's 41%.
Kenya contributes 73% to all of AABL's activities, Uganda to 16% and Tanzania to 11%.
Gyorgy Geiszl, the Group's Director of Finance and Strategy, reported after tax of 7.3 billion shillings this year against 8.5 billion shillings, a decrease of 15 percent in 2017
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