[ad_1]
Read more about this author
Crown Beverages, a subsidiary of Coca-Cola Beverages Africa, has signed an agreement for the distribution of high-end alcohol brands in Kenya, intensifying competition for resellers local. [19659004ThecontractwiththeItaliangroupCampariccomprovesthedistributionofthewhiskeysheddingofthewineoftheScottishWhiskeyOldSmugglerduginBulldogGindelavodkaSKYYetdel'AperitifCamparientreautres
"We were looking for opportunities. Distribution agreement with Gruppo Campari (Campari Group), "said Daryl Wilson, General Manager of Coca-Cola Beverages Africa
Premium alcohol distribution places Coke in competition with other local producers and distributors such as Diageo, Pernod Ricard, and Wines of the World in the race to quench the thirst of Kenyans soaked in spirit.
According to Mr. Wilson, CCBA will not produce alcohol in Kenya, but will limited to distribute using Gruppo Campari brands.Coca-Cola Japan's recently launched in the production of a low-alcohol beverage for the Japanese market
This, says Mr Wilson, does not will not reproduce on the Kenyan market, the company is satisfied with the manufacture of soft drinks and energy local market.
"The headquarters (South Africa) was looking for opportunities and we were very happy to do an addition to our portfolio, my that was done under Crown Beverages, "he said. last year. SABMiller teamed up with The Coca-Cola Company and Gutsche Family Investments (GFI) (then majority shareholder Coca-Cola Sabco) to create the largest soft drink company in Africa, Coca-Cola Beverages Africa (CCBA).
The Coca-Cola Company also acquires Crown Beverages, the local subsidiary of SABMiller which holds the Keringet bottled water brand.
Coke's latest investment in a multi-billion Shilling production and packaging line in Nairobi brings his total local investment to Sh9. 3 billion since 2016.
Last year, the multinational beverage company announced plans to diversify its portfolio, primarily to move away from the soda that has seen declining global sales.
"Crown drinks have an alcohol license, they have always sold alcohol, so for us it was easy to put them in that existing entity," Wilson said.
The company fully owns Crown Beverages and Equator Bottler and holds a majority stake in Nairobi Bottlers Limited, which all constitute CCBA Kenya.
[ad_2]
Source link
