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Dentsu Aegis Network, the digital marketing group, purchased the creative agency of Edinburgh, Whitespace for an undisclosed amount.
The agreement adds Whitespace, founded in 1997 and focuses on brand and network design. ] Read More
Whitespace's customer lists include Aegon, Sainsbury's Bank and the Scottish Government.
Iain Valentine and Phillip Lockwood-Holmes, Whitespace's co-partners, will continue to lead the company with the current management team and all employees
The team of 65 people from Whitespace will be part of Dentsu Aegis Network's northern operations.
Dentsu Aegis North employs 640 people across Manchester, Leeds, Edinburgh and Newcastle, providing media, digital, creative, data and technology services for clients such as Thomas Cook and Visit Scotland.
Rachel McDonald, Executive Director of Dentsu Aegis Network North, said, "As consumers continue to demand better brand experiences, disruptive creativity becomes a strategic imperative."
"As such, I am pleased to welcome Whitespace into Dentsu Aegis Network – their award-winning work, their extremely talented team and their thriving culture stand out. "Scotland remains strategically important to us and this substantial investment in the market will allow us to To offer our customers unparalleled capacity thanks to an Edinburgh team of 135 people. "
John Mathieson, Director of Operations at Dentsu Aegis Network North added: Whitespace provides us with a tremendous opportunity to expand our business. to improve our proposal and further accelerate our growth and that of our customers.
Iain Valentine, Managing Partner of Whitespace, has laré: "We are extremely proud of the agency we have built, of our talented team. and our growth over the years.
"We have always fashioned our own way and innovated at the pace, joining Dentsu Aegis Network is a natural next step in this journey." 9002] "We believe that creativity and communication are based on customer knowledge, Being part of Dentsu Aegis Network will allow us to leverage the most advanced multimedia planning and performance marketing techniques to ensure the success of our clients. "
Phillip Lockwood-Holmes, Partner Director of Whitespace, said: "Over the past 21 years, Whitespace, at every step and every size, has always sought to create the best work."
By joining Dentsu Aegis Network, the potential for our team and our Customers are fantastic. "
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