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The campaign is based on the spirit that when people get together, great things happen
By HILLARY KIMUYU
Safaricom PLC launched in May Safaricom Twaweza Live, an experience designed positively impact and transform the lives of customers all over the country.
Now in his third month, he has already impacted and changed the communities in the cities that the countryside has visited.
More than 15,000 people attended the event which lasted 10 days and included live activities, which included local talent auditions at the Boma Inn hotel.
After a successful show in Eldoret, the caravan moved to Meru in June.
Residents have done one better. They came out in number, totaling about 16,000 fans, for the concert at Kinoru Stadium.
The concert included a host of famous names from the Kenyan music industry including Mercy Masika, Wahu, Bahati, Nyashinski and King Kaka. David Wonder, MC Alemba, DJ Deff, DJ Pierra, Joe Joe Mfalme, Njugush, Karimi Bruno and GMX The Baite.
This was after a 10-day activation in the Mount Kenya and Northeast regions, which saw a traveling caravan, a free medical camp, takeovers on campus, terrific offers of money. devices, a forum for engaging Digifarm farmers and talent-seeking activities
Safaricom Foundation takes advantage of the opportunity to conduct free medical camps in partnership with the Kenya Diabetes Management Center and the United States. Information and M-TIBA
The camps target more than 12,000 people across the country.
The Twaweza Live Caravan offers Safaricom the opportunity to interact with customers in different parts of the country. 659005] Customers have the opportunity to voice their concerns about services and offer ideas on how they could be solved.
Throughout the campaign, Safaricom provides a customer education.
The seven-month campaign also aims to engage the community in their projects and to promote Kenyan artists and their music.
The caravan provides free medical camps in all the cities they visit.
The youth engagement also took place during the caravan tour.
They call it "campus takeovers" and "talent search". is in Mombasa this month for another 10 days of consumer engagement and CSI projects, before culminating in a live concert on July 28th.
The committed artists will be announced before each concert so that people will have a chance to taste their music in advance on the Songa App
November will be the end of the campaign in Nairobi.
With this, Safaricom will have helped to develop and encourage local musical talent by giving artists a chance to perform in live concerts across the country.
The campaign is based on the spirit that when people come together, great things happen.
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