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The founder and CEO of Huda Beauty recently filmed in her make-up routine from start to finish his office lift, prompting him to launch the "Lift Makeup Challenge" .
Participants must be filmed completing a complete makeup in the time it takes them to go from the bottom to the top floor of the video on Instagram, with the hashtag #ElevatorMakeupChallenge. Three finalists will be selected on Aug. 4, star supporters voting for a possible winner, to be announced Aug. 7 and will receive US $ 5,000 (RMB 20,357) for a makeup purse, a beauty clbad or a charitable donation. 19659005] "This challenge is really very difficult – I had a lot of really odd looks when I did that!" Said Kattan in a statement. "I went from the parking lot to the 27th floor of our office building and I managed to go to FULL GLAM and even applied false eyelashes! Many of our followers are makeup artists and beauty contractors, and support the artists has always been my mission, so giving a cash prize of US $ 5,000 for training or charity is the best way to celebrate this challenge and give back to our community. "
Since she's created her own line of false eyelashes in 2013 after gaining online fame as a beauty blogger, Kattan's cosmetics brand "Huda Beauty" is quickly developed to cover the eyes, lips and face. a place on the Forbes list "The richest women of America". – AFP-Relaxnews
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