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UBA Kenya, a member of the Lagos-based multinational banking group, UBA Group, unveiled an interactive discussion banker that allows customers to use their social media accounts to make transactions.
christened "Leo", the virtual discussion banker will use artificial intelligence to help Facebook users to open UBA bank accounts, request mini-statements, reload their account, transfer money , record and track complaints. Speaking at the lunch in Nairobi on Wednesday, Emeke Iweriebor, executive director of East UBA and Southern Africa, said the bank wanted to bring banking services to applications where consumers spend most of the time.
"We realized that consumers were spending 80% of their time on three apps: Facebook, WhatsApp, and YouTube, so we decided to follow them where they are," he said.
He said that the bank's decision is supported by data that showed that since Leo was launched at the group level in January, he had 35 million conversations with customers and made more than 500 000 financial transactions for more than 300 000 users.
The introduction of the e-cat service in Kenya, becomes the 15th country for UBA to introduce the service and deepens the trend in the local banking market that saw players venturing into digital banking solutions , including the video bank.
