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Instagram, as well as other social media platforms like Facebook, Twitter, Snapchat, have become popular in recent years as smart phones for young people and continually publish photos of themselves and of their friends
. is estimated to save 800 million users a month. The most followed Instagram account is owned by 25-year-old pop singer, producer and actress Selena Gomez. She prides herself on 138 million followers and only follows 36 people.
Selena Gomez is followed by Real Madrid and Portugal footballer Cristiano Ronaldo. The football player of the year five times has 132 million followers and follows 396 accounts.
These two stars also make a lot of money off their rich followers. Ronaldo wins an impressive amount of £ 308,000 per Instagram photo, about 344 million Frw.
Selena Gomez would have 200,000 new subscribers every day, Selena's brand becomes a kind of supernatural force.
An estimate of D Marie claimed in July 2016 that a single post Selena shares on Twitter, Instagram and Facebook are worth $ 550,000 ($ 250,000 per post)
Companies pay these celebrities to wear or use their products or tag a brand on their instagram accounts. Some companies send free products to influencers, hoping it will present the products in a post.
Here in Rwanda, as everywhere, the key to getting branded sponsors is to have a lot of followers. 19659002] Around the world, the standard seems to be the same. Agencies that connect brands with Instagram influencers do not generally choose accounts with fewer than 10,000 subscribers.
Sunday Times "Athan Tashobya looks at Rwandan singers with the biggest following on Instagram and how they use it to promote brands and their work.
Meddy [19659011] A post shared by Meddy (@meddyonly) on [3 juillet 2018] at 3:10 am PDT
With 234,000 subscribers, the US-based R & B maestro is the most followed artist in Rwanda. His messages have an average of 10,000 views, and like many other Rwandan artists, most of Meddy's Instagram articles feature videos shared by his fans while singing some of his songs.
Except for some photos approving his partnership with Airtel and the Mutzig concert, the others are personal photos.There are some other posts seen to promote other local and regional artists.
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The Ben
In spite of his second nd place, the United States-based singer-based Rwanda is the only artist with a verified Instagram account. He has 223,000 subscribers and most of his 996 posts are videos of his fans, singing and dancing on his songs, promoting songs and concerts by local and regional artists.
Ben is ambbadador of the Belaire brand. His messages averaged about 10,000 views and tastes.
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Butera Knowless
The "Ko Nashize" is the best singer in the country and it's no wonder that she commands the next greatest on instragram among female singers. Knowless is married to promoter and producer of popular music Clement Ishimwe.
Butera is a brand ambbadador for iTel mobile phones. She mainly publishes articles about her music, those of her colleagues, fans and family photos and videos of her family.
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Kitoko
The Afro-pop singer based in London has been on and off the music scene in the recent past after returning to school but he continues to garner respect among his peers and Rwandan fans for his hit singles and collaborations. released before 2012.
Kitoko primarily engages his Instagram followers with his work, his life and his support for other artists.
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Tom Close
The singer Thomas Muyombo aka Tom Close is a doctor and author. He is considered a veteran of R & B in Rwanda.
Although he is not as active as he was in the past on the music scene, Tom still commands a relatively huge social media, especially on Instagram with 145k followers.
The father of two is also in charity and recently donated 300 children's books to the Kigali Public Library. The donation is part of the singer's campaign to promote a culture of reading in the country.
The Always Green Tom Close is the author of about 80 children's books and boasts of five music albums.
about his musical career, his wife and children, and the promotional material of his friends and colleagues.
He is also Brand Ambbadador of BPR Bank
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Safi Madiba
He is not short of controversy, especially after leaving the popular Urban Boy music band to start a solo career after 10 years together, but there is no doubt that Madiba is one of the country's most talented singers. He recently started Mane Records with his cousin Queen Cha and his friend Marina.
He is the sixth most followed artist in Rwanda with 138k followers. Most of his 1856 articles talk about his music, videos of his fans singing and dancing to his songs and his social life.
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Christopher
He became famous in 2012 with "Uwo Munsi" in his last year of high school and Christopher Muneza has since become a Last name.
Similarly, Christopher has attracted a growing number of people on Instagram. Like his colleagues, he continues to post videos of his fans dancing and singing about his songs, his work and his personal messages.
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Bruce Melodie [19659049] Bruce Melodie is undoubtedly the most talented singer, singer and composer of Rwanda
The producer of Ndi Mukinya has gained a lot of heart with his compositions and recently became the first Rwandan artist to participate in the 2017 Coke Studio Africa based in Nairobi.
As a result, he expanded his fan base from Rwanda to Kenya and other parts of Africa.
With 123k followers on Instagram, Bruce gets stronger and continues to share his work and that of his colleagues especially collaboration with Nta Kibazo with local rapper Riderman and Urban Boys.
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Yvan Buravan
Yvan Burabyo aka Yvan Buravan closes the life of the top 10 most followed singers on Instagram.
The young monkey He publishes mostly articles about his musical work, videos about his fans who sing and dance about his style of rumba music and his personal messages.
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Queen Cha
] The 27-year-old singer Yvonne Mujyemana began her musical career in 2010 with the support of her cousin Safi Madiba, then member of the Urban Boys, before rapper Riderman signs it at his record label, Ibisumizi Studio. . She enjoys a large fan base, seen from some of her instagram reposts.
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Young Grace
Grace Abayizera, known as Young Grace Stage, is one of the few rappers of the country and In an effort to cultivate a large fan base, Grace has recorded collaborations with other popular Rwandan musicians, including Jay Polly and Knowless among others.
The artist has been on the music scene for just over eight years and is a common face at the annual Primus Guma Guma Superstar musical competition, which also contributed to his fame.
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Platini
Platini Nemeye is a member of the Dream Boys musical duo, an R & B group created in 2009. They won the Season 7 of Primus Guma Super Star Guma and are managed under the music label Kina Music but composes his own songs, which are produced in Uganda and Rwanda. Even though the singer rarely publishes, he commissions a large base of fans and followers
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Deejay Pius
Rickie Rukabuza, commonly known as name of DJ Pius. , in 2016, decided to embark on a solo career after sharing with Innocent Aidan Tumaini aka Tkay with whom he created Two 4 Real in 2009.
He quickly gained fame, in Rwanda and Uganda after his collaboration with Agatako. Ugandan musician Jose Chameleon
The singer continues to gain popularity in both countries because of his ability to sing in different languages. His Instagram posts are both related to music and personal
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Charly and Nina
Born Charlotte Rulinda and Fatuma Nina Umuhoza respectively, the Dynamic duo first met in 2010 at a music concert as backup singers. In six years, however, the singers have dominated the country's music scene.
Despite the recent separation of their long-time manager Alex Muyoboke, the Zahabu singers have worked hard to secure performance contracts from the region and internationally, such as Rwanda Connect, an annual music event. this is happening in Uganda and their musical tour in Europe, which they aggressively market on their Instagram posts.
They also collaborated with regional artists including Burundian singer Big Faizzo, with their hit Indoro Bebe cool with I do and Geosteady from Uganda with Owooma who all enjoy a regionally mbadive airplay.
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Alpha [19659079] This is after Alpha Rwirangira won the East Africa Fame Tusker Project, in 2009 that his professional music career has begun. This followed collaborations with the Tanzanian AY on a song called Songa Mbele and the song Bebe Cool Come To Me which both enjoyed a regionally mbadive airplay.
the United States in 2012 at the University of Campbellsville, Kentucky to pursue his musical studies. While he is there, he has released some songs including Yamungu, Yes, and Thank You who received a broad reportage at home. Many of his fans have taken instagram to sing to their favorite songs, as the singer returns back to post.
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Uncle Austin
Austin Luwano is an African dancehall and Afrobeat who began to sing professionally in July 2009.
As a # 39; s artist, his character is that of a boy in love, who is madly in love with ladies and always inventing new slang terms with which to serenade them. On the radio, he gives to his comic side. Maybe his two different sides are what earned him a broad base of fans.
Later report by Sharon Kantengwa.
