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Nairobi and Mombasa remain the first travel destinations among Kenyans, according to a report of hospitality.
The survey by Jumia Travel also established those between 25 to 35 years old traveled the most in 2017.
According to the survey, the majority of bookings are made with the help of mobile phones, although some still use computers. Mobile bookings were 71%, desktop bookings 26% and tablets 3%.
Norah Ratemo, Credit Manager at the Tourism Finance Corporation, said consumers are very dependent on digital platforms.
Destinations with Wi-Fi, swimming pool and breakfast
were preferred
Fifty-four percent prefer to pay at the hotel, 26 percent by mobile money, 14 percent the five first destinations in 2017 were Nairobi with 35%, Mombasa with 30%, Diani with 15%, Nakuru with 7% and Naivasha with six percent.
Mombasa and Diani were popular during the end – of – year holidays and long weekends.
Jumia says Naivasha and Nakuru are generally popular for weekends and some business trips and receive a lot of last minute bookings. [1965900] 2] "On the other hand, Nairobi remains the most reserved destination for people coming from outside the country as well as for local businessmen living in others. Kenyan cities, "said Jumia Travel Director Cyrus Onyiego. 2018, these destinations continue to show a high popularity, with a growing demand for Kisumu, Malindi and Eldoret.
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