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Kerry Washington, who played Olivia Pope in ABC's "The Scandal"
lost his fiercely private character Thursday tweeting a so-called phone number
reconnect with his fans and followers. That is, if they were willing to go bankrupt with the promotion
rabbit hole the phone number led to.
"I did not like this love of TGIT," said the actress in a video accompanying her figures in the Bronx. She was referring to ABC's Thursday night block
programming ("Thank God, it's Thursday")
this included "scandal" and memories of the live tweet she and her fans had made with it.
"You know, we used to meet every Thursday night at the same time in the same place … and we were talking about things that really mattered to us and were part of the community. And I want to bring some back, "she added.
Community. It's a loaded word that we'll come back to in a moment.
"Social media is great, but it's sometimes hard to sort and really connect with the people who matter most to you," said Emmy.
The named star added, asking fans to ask him questions via SMS.
In return, she will send them links and insights before becoming their privileged interlocutor for the exchange of information. (That sounds a lot like a fan club, a newsletter or Twitter, is not it?)
The gesture seemed out of place for the actress, whose upcoming film "Little Fires Everywhere" on Hulu and the feature film "Shadow Force" are still far from being released. Nevertheless, his supporters were immediately thrilled, if not even skeptical, that Washington was so bold to share something so personal.
In fact, she was not.
The call to the phone number sends a voice message through the star "Django Unchained" – a message in which it invites callers do not leave a message, but rather send a text message: "I'm going to read it, I'll answer, and we can all feel and love, hopefully."
The spoiler alert, texting to the number elicits this response: "Hey, that's Kerry. Real quick – click on this link and subscribe so that I can add you to my contacts and answer you directly. I can not wait to hear from you. "
Not surprisingly, the link goes to Community.com, a communications startup that aims to enable "meaningful and direct communication between community leaders and members of their community."
The Washington Link also asks for personal information, including a phone number, first and last name, gender identity, date of birth, location and email.
"Kerry is simply using Community to send SMS to her fans," said a spokeswoman for the community at the Times Thursday, without specifying whether there was a paid partnership between the actress.
and the startup.
The Washington team did not comment on the deal with The Times.
"Imagine yourself experiencing and interacting with your audience as individuals – with names and faces, interests and opinions, hometowns and pronouns. Imagine touching each one of them, "a message about the community
site says. "Imagine being social, without conflicting business interests, toxicity and data privacy social media issues. Imagine speaking and responding authentically. Imagine building deep and pleasant relationships. Imagine being really seen and heard. Imagine belonging. "
The website reassures users that "your privacy is important. And it's not for sale. "It was noted that he did not sell dolls against communities or data to third parties. He does not share either
Community member data profiles with other community leaders. Nevertheless, users are welcome to accept messages, including marketing messages.
Olivia Pope would surely approve?
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