[ad_1]
KFC has admitted that its famous slogan Finger Lickin ‘Good isn’t quite fit for the era of face masks and official handwashing advice as it kicks off a new ad campaign with a shift in focus.
The fast food chain has acknowledged that it will have to abandon, at least temporarily, the slogan it has used for more than six decades, releasing new images of advertising posters and packaging with the blurry and pixelated words.
The move comes about five months after it ran ads containing the slogan amid complaints that the featured montage of people licking their fingers and those of their companions went against official advice to stem the spread of the virus. According to the Drum, more than 150 people complained to the Advertising Standards Authority in March.
KFC said the tagline would return “when the time is right” but will change its message in the meantime. The chain temporarily closed its locations in March due to the pandemic, but has now reopened the majority of its outlets with stricter health and safety policies.
“We find ourselves in a unique situation – with an iconic slogan that doesn’t quite fit the current environment,” said Catherine Tan-Gillespie, director of global marketing. “While we suspend the use of ‘It’s Finger Lickin’ Good ‘, please rest assured that the food that so many people around the world crave is not changing at all.
The chain has over 900 restaurants in the UK and Ireland and employs 27,000 people.
This is not the first time that KFC has abandoned its most famous slogan. The company brought him back after a hiatus of almost 10 years in 2008.
[ad_2]
Source link