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Kentucky Fried Chicken is the latest fast food giant to serve meatless meat. He announced Monday that he would test Beyond Meat's chicken substitute this week in one of the chain's restaurants in Atlanta.
The promotion will take place on Tuesdays from 10:30 to 18:30. at a KFC outlet in Smyrna, Georgia. Local diners will be able to choose combined chicken nuggets and boneless wings that will use Beyond Meat's herbal poultry alternative. KFC will evaluate the trials before the potential launch of the product across the country.
Beyond meat, who made this year an impressive first on Wall Street, manufactures a line of alternative meat products. Unlike its rival, Impossible Foods, the company focused primarily on bringing its products to grocery stores, including Kroger, Publix and Whole Foods.
But beyond the meat now extends its restaurant footprint, throwing sandwiches at breakfast-based herbal sausages with Tim Hortons restaurants across the country. Beginning next month, Subway will roll out marinara Beyond Meat sandwiches at more than 600 stores in the United States and Canada.
Impossible Foods also tested a meatless burger at Burger King in April before launching nationwide with the channel this month. in a limited version. The California startup is struggling to meet domestic demand, which has resulted in shortages reported in some restaurants.
The share price of Beyond Meat jumped more than 4% Monday to $ 153.35.
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