In a pitch at a recent meeting at Brinc's At the headquarters in Hong Kong, the Barcelona-based team and head of Kibus Petcare quickly pointed out that most millennials consider pets to be "a family member". This type of statement manifests itself in various ways, of course, but for many it means: home-cooked meals for their dogs and cats.
As a bunny owner myself, fortunately, this mainly involves rinsing the arugula once in the sink once a day. For other pet owners, however, the perspective is a little more complex, as it requires more or less extra work preparing meals for their furry companions.
The pitch behind Kibus is an attempt to break the difference. The company's device is designed to offer something like a homemade meal for a dog or cat with a fraction of the effort required. The system accepts plastic cartons filled with freeze-dried pet food. Pour some water and the system will warm it up, cooking the food.
The company will launch a Kickstarter campaign to sell the product, which is currently in prototype form. At launch, it will turn around 199 €. This initial release will include refillable pods by the user, but the company plans to limit them in the future to the preconceived variety, clearly adopting a sort of approach to the cartridge of the user. Ink to monetize the system.
The pods will amount to about € 1 a day, the machine rationing feed for pets one to five times a day. Each should last about a week for an average pet, or about three days for the biggest dog. For starters, the company offers five different food options (two for cats, three for dogs), and others to come.
Users can remotely monitor the system and program the sound of their own voice to call the animal when it is feeding. The second version of the device will also include a camera to monitor pets remotely.