Kickstarter asks people to stop pretending their projects are "the best in the world"



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Kickstarter asks creators to no longer claim that their projects are "the best in the world," but to use realistic language to describe their campaigns. Kickstarter today launches a new tool, associated with new recommendations and rules for projects, that deters creators from using "superlatives" or exaggerated claims about a product such as " the fastest in the world. projects.

The Kickstarter tool will report exaggerated names and suggest that they be changed. For now, this tool is only available for projects in English. You can get a preview of what this looks like below.



Kickstarter

Most policy changes are guidelines rather than rules, which means that creators do not have to follow them. But Meg Heim, who heads the Kickstarter system integrity team, says it's a "first step" to give creators an idea of ​​what the platform expects of them.

"We do not see this as a quick fix or even a crackdown," Heim says. "[The changes] will help creators set expectations that will help them [and their campaign] long-term."

According to Heim, creators are encouraged to consider company advice because their projects are more likely to be featured in Kickstarter newsletters and other promotional materials.

Kickstarter also recommends using a language that speaks of "hopes and dreams" rather than definitive statements such as "it's okay," that might suggest a finished product. The team does not want creators to assume that they will be able to sell their product after Kickstarter, which means that you should not refer to a retail value on the project page. The team also wants the creators to be realistic about the amount of money they will have to collect to bring their project to life.

In addition to the guidelines, Kickstarter publishes more rules, which must be followed otherwise the project of a creator could be stopped. On the one hand, if a gadget involves both software and hardware, the creators must show both aspects and clarify their features and dependency. If one or the other is not fully developed, the creators of projects must reveal it. Creators also can not use photorealistic renderings and must show their product with "as few modifications as possible".

Even if none of these changes will fundamentally change the way people use Kickstarter, especially because many of the recommendations are recommendations, this shows that Kickstarter recognizes that it needs to give donors a better experience on the platform. Although the company claims that most of the best-performing products end up being delivered, some contributors have been hampered by bad experiences with non-communicating creators or by delays of several years. These rules and guidelines make communication clearer and ideally define the expectations of donors from the start.

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