Kim Kardashian denounces Fashion Nova for "devastating" imitations

Kim Kardashian in the vintage look of Mugler (L) and Fashion Nova, available less than 24 hours later (R).
Kim Kardashian in the vintage look of Mugler (L) and Fashion Nova, available less than 24 hours later (R).Splash News; Fashion Nova

Kim Kardashian used imitations of fast fashion and launched on Twitter Tuesday to defend herself against allegations that she would work with third-party brands to copy her designer clothes.

"It's devastating to see these fashion companies invent creations that have swept away the blood, sweat and tears of real designers who have bothered to create their own original ideas," said the Negro of Beauty, 38 years old. tweeted.

"I've seen these companies take advantage of my husband's work for years and now that it's also affecting designers who have been so generous to give me access to their beautiful works, I can not remain silent anymore."

The rage comes just two days after the mother of three had worn the superb vintage Thierry Mugler pattern that had been copied and listed in less than 24 hours and posted on the website of Fashion Nova for only 50 dollars.

The company is not subtle about the inspiration of the look; Although the product description does not mention Kardashian, the company shared his almost identical dress on Instagram Stories with the caption "Follow the Shocking Gaze," a game titled "Keeping Up with the Kardashians."

Fashion watch account, Diet Prada – whose creators, in parentheses, have already fought with Kardashian and West – was the first to point out the striking similarities between the two dresses after a fashion Nova model shared some pictures of her sitting in doppelgänger dress.

The detectives added that the shooting of Fashion Nova took place on February 14 – three days before Kardashian appeared in his Mugler look – and that the photo files were labeled "Kim Dress", insinuating that the star could share her outfits with Fashion Nova in advance. .

Kardashian does not take this conspiracy on the floor. "My relationships with designers are very important to me. It took me more than ten years to build them and I greatly respect the work they have done to realize their ideas, "she tweeted. "So, as always, do not believe everything you read and see online. I have no relationship with these sites. I do not leave my mark to anyone and I do not support what these companies do. "

A representative of Fashion Nova, contacted by Page Six Style, also denied that the company was working directly with Kardashian.

"Fashion Nova is a high-speed brand capable of executing design in just a few hours and believes in price loyalty. We strive to provide our customers with affordable leading trends, "said the brand statement. "We respect the fashion community and work with a variety of suppliers, designers, influencers and celebrities to keep our style fresh and relevant. Kim Kardashian West is one of the world's leading fashion icons that inspire our customers. However, we have not worked directly with Kim Kardashian West on any of his projects, but we are motivated by his influential style. "

This is not the first time that Kardashian is against fast fashion. Less than two weeks ago, she released a photo of a dress designed by West and asked retailers to let her "wear it in real life" before creating cheaper versions for the masses. In a few hours, Missguided had already posted a waiting list for her own version.

Kardashian's family members have no problem working with the fast fashion brands: Khloé, Kourtney, Kylie and Kris have all worn Fashion Nova's looks in the past and these last two stars have paid commercials on Instagram for the company.

Rumors of a secret working relationship between Kardashian-Jenners and Fashion Nova appeared for the first time after Kylie Jenner's 21st birthday, when Fashion Nova neutralized the appearance of the entire family less than 24 hours after the evening .

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