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Some combinations are a perfect match: peanut butter and jelly, cookies and milk. And now, another pair of powerful flavors is coming in, vegetables and icing, while Kraft unveiled its new product for children, "Salad Glosting".
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However, do not waste your time thinking about mixing icing and lettuce. Kraft Salad Glaze is actually a ranch dressing disguised as a treat to convince kids to eat their veggies.
The food brand launched the product to relieve pressure from parents trying to convince their children to eat healthy.
(Kraft Heinz)
"According to a recent study, Ranch Vinaigrette is the most popular vinaigrette in the United States, and kids eat anything with icing, is not it?" Says the press release. "It's a perfect match for the happiness of dinner. Now, convincing children to eat salad, broccoli and carrots is much easier. Just add the Kraft salad "Frosting".
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The food brand launched the product to relieve pressure from parents trying to convince their children to eat healthy.
"Innocent parents tell that their kids are helping to ease the pressures of daily parenting, and if that forces kids to eat their green, then be it," said Sergio Eleuterio, marketing manager at Kraft, in the press release. press.
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It's not yet known if gimmick marketing will work on kids – or it'll go in the direction of Heinz EZ Squirt ketchup from 2000. The colorful ketchups, which are offered in green, purple and blue for children, were considered one of the biggest. failures of products of the time.
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