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Kraft Mac & Cheese is looking to spice up their signature dish for Valentine’s Day.
The company is launching a limited-edition macaroni and cheese dish that will include a “candy flavor pack” that turns its noodles pink and adds a sweet flavor, Kraft revealed in a press release.
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To celebrate the romantic holidays, The Kraft Heinz Company is giving away 1,000 packs of Candy Kraft Mac & Cheese, a gift valued at $ 2,500.
Fans 18 years of age or older residing in the United States can enter for a chance to win a Valentine’s Day package online, for free. But hurry – the deadline to enter is February 8. The winners will receive their packages by February 14, just in time for V-Day according to Kraft Heinz.
Last year, the food brand launched a ‘Kraft is for Lovers’ campaign ahead of Valentine’s Day, which urged parents to buy its ‘big bowl’ for their children so they can spend the night together without interruption. .
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Kraft isn’t the only company trying to keep the romance alive during the coronavirus pandemic, however. The Hershey Company unveiled its line of Valentine’s Day candies in December, while burger chain White Castle will turn its traditional dining plans into a national drive-through event.
While it remains to be seen how much consumers will shell out on Valentine’s Day this year, shoppers spent an estimated $ 27.4 billion on gifts for partners, friends, pets and more last year. , according to data from the National Retail Federation.
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