Kroger launches his own vegan hamburger patties and Black Forest ham

Today, The Kroger Co. – the largest supermarket chain in the United States – has announced plans to add a variety of herbal products to its exclusive brand, Simple Truth. Gil Phipps, vice president of Kroger at Our Brands (generic name of the private label products of the chain), announced the new vegan line on stage at the Good Food conference, organized by the Good Food advocacy group Institute (GFI) to promote plants. meat and laboratory meat. "Kroger is at the intersection of plant curiosity and culinary innovation," Phipps said on stage. "Our customers are currently very open to exploring herbal alternatives and we are responding with our new collection." The Simple Truth Plant Based line includes:

• Burger patties without meat
• Meat without meat
• Chocolate Chip Cookie Dough
• Pasta sauce Alfredo
• Bolognese sauce
• Deli Slices (Black Forest Ham, Salt & Pepper Turkey)
• Sausage (Kielbasa and Chorizo)
• Cream cheese
• Fresh cream
• French Onion Dip
• queso

"We are excited to see Kroger continue to adopt herbal foods, especially herbal meat," said GFI Executive Director Bruce Friedrich. "This is a defining moment when the largest grocer in the United States launches a comprehensive collection of herbal meat and dairy products and unequivocally proves that herbal products have truly become mainstream products. We look forward to other grocers as a result of Kroger. The new Simple Truth herbal products will begin to be marketed each month starting this fall and throughout the year.