Kyle Busch and M & M's will stay together at Joe Gibbs Racing for the foreseeable future, with the 33-year-old accepting the terms of a multi-year contract extension with the team.
Busch revealed during the Daytona Speed Weeks that the extension was almost finalized and that the deal was formalized on Thursday morning. Busch will continue to drive the No. 18 Toyota with the main sponsorship of the Mars Candy brand, M & M.
"Since the beginning of our partnership together in 2008, our relationship has been strong," said owner Joe Gibbs. "As a team owner, the hope is to find partners and pilots who help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that. We have one of the oldest partnerships in all sports and this is a testament to the strength of understanding and respect we have for each other. "
Busch won 40 races with Mars on his car as well as the 2015 championship. He joined JGR in 2008, and last Sunday in Atlanta, Busch made his 500th start in the Cup. Kyle won 47 of his career wins in the NASCAR Cup series with Gibbs cars.
"I am proud and honored to continue to compete for Joe Gibbs Racing and Mars," said Busch. "Running for over ten years with such an iconic team and sponsor has been incredible, and knowing that we can continue this winning relationship is very special."
"This relationship began more than a decade ago and we have had more success than we ever thought possible," said William Clements, Global Vice President, Sponsorship & Community Events, March, Incorporated . "Our partnership with Joe Gibbs Racing and Kyle Busch provides us with a unique opportunity to enhance our brands by aligning ourselves with a world-class sport, a racing partner and race driver, as well as the most dedicated fans of all professional sports. "
In addition to other M & M brands on Mars appearing on the Busch Toyota, Snickers, Skittles, Double Mint and Pedigree can be mentioned.