Last season of "Jessica Jones": why the Netflix shows have been canceled

The third and final season of "Jessica Jones of Marvel" is available on Netflix on Friday and marks the official end of the Netflix universe on Marvel TV.

The streaming giant canceled "Luke Cage", "Iron Fist" and "Daredevil" at the end of last year, then "The Punisher" and "Jessica Jones" in February. "Daredevil", which arrived in October to spark rave reviews, was the only other series to reach a third season before starting. The series was canceled in November.

According to an anonymous source, The Wrap reported Thursday that viewers did not have enough viewers to justify the high cost of their production. Data previously provided to Business Insider backs them up.

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A social media analysis conducted by Crimson Hexagon in October, after the cancellation of "Luke Cage" and "Iron Fist", showed that interest in these shows had dropped significantly over time and hinted that the remaining emissions were in trouble.

The analysis showed that during the first season of "Luke Cage" in 2016, there were more than 300,000 publications on Twitter and Instagram on this subject. When the second season was published last June, there were fewer than 50,000 jobs. "Iron Fist" went from 120,000 positions to 20,000 positions between its first and second seasons.

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The number of viewers of "The Punisher" decreased by 40% between the first and second seasons of the first weekend of publication, according to estimates provided by the Jumpshot analysis company in January. The show was canceled in February.

Speculation also drew attention to Netflix's next competitor at Disney, Disney Plus, as a factor in the cancellations.

Disney, owner of Marvel, will launch the streaming service in November and terminated a licensing agreement with Netflix this year. All his theatrical releases, starting with "Captain Marvel", will eventually be transferred to Disney Plus, rather than Netflix.

But the decision to cancel came entirely from Netflix, according to Jeph Loeb, head of Marvel TV. Loeb told The Wrap that "it was not a decision made by Marvel, it was a decision made by Netflix".

With a declining audience, it did not make sense for Netflix to continue investing in the Marvel series, especially with the development by Disney of its own directly from the Marvel film universe.