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Over the past year, the number of BITĖ mobile Internet customers has grown by more than 40% and continues to grow rapidly. In turn, their use of the mobile Internet has increased more than ten times. For example, on tablets, the average Internet usage per user and month has doubled last month, reaching 27 GB. The increasing use of video content on mobile devices has significantly affected the use of mobile broadband Internet: 65% of total Internet traffic on the BITE network is related to online video content
"We have managed to connect mobile data to the Internet. reach the moment when the mobile Internet is safe next to the optical and cable Internet (DSL), both in terms of power and price. According to Diána Šmite, director of BITE marketing, the growing popularity of the mobile Internet, including mobile routers, is explained not only by more powerful technologies, but also by people's way of life. and perceptions, as well as an intentional desire not to pay too much for services and to keep as little responsibility as possible.
For example, young people who have recently started their independent lives may have a tendency to change homes. When moving, they are very happy to "take" their internet connection. As young people are reluctant to commit to long-term commitments, the list, which only requires a mobile phone network and an electrical hook-up to "run," is perfectly suited to this way of life. On the other hand, people who spend their free time outside the cities choose a mobile internet connection to avoid having to pay for two connections, or double, but connections and favorite TV shows are always available , even on weekends.
"Mobile roulette is easy to put in a bag by moving into a cottage, a country house or even hiking.Because of the fact that a sufficiently powerful mobile network is available in almost all of Latvia, even in places where there is no fixed internet connection, the idea is everywhere to see a connection become more popular and easier to fill, "says Šmite.
The desire of users not to engage in fixed services can to some extent be linked to changes in the form of employment, ie the worldwide popularity of self-employment is increasing. example, according to the latest figures from the OECD, last year's average of 16% of workers was in Europe, while according to the Central Bureau of Statistics, the self-employed in Latvia accounted for 7.3% of the total number of workers. In 2013, this proportion was 6.5%.
"We can, of course, only point out if the technology directly contributes to the popularity of such a type of employment.However, one thing is clear: the Internet access without mobile and High-capacity is much more complicated.In terms of future trends, Ericsson experts estimate that in Central and Eastern Europe, by 2023, the number of mobile Internet connections will increase by 7% from 630 million euros, but the total monthly mobile data traffic in the region will reach 9.3 exobits.This growth will be significantly affected by the development of 5G technology, which will be a serious competitor the optical Internet in terms of speed and stability and open up new opportunities for urban and rural residents.
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