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Ēriks Stendzenieks. Photo – LETA
The advertising agency McCann Eric Stendzenie bought the advertising company "Mooz!", The McCann representatives were informed by the LETA agency
The amount of the transaction n & n Is not communicated.
McCann's representatives pointed out that The McCann Group, which is consolidating its leadership position in the Latvian advertising market, has acquired Stendzeniet's advertising agency, Mooz, whose entry into the McCann group has not only helped to strengthen the creative side but also to work much more in foreign markets. Continuation of business strategy – Under one roof, combine the brightest talents of the industry to provide customers with the most effective solutions
"Eric's excellence has always been the Creativity that we have seen in countless campaigns.The new additional strengths will help us conquer the European market and do it for our customers, "said Kristaps Silins, senior partner, McCann Group, brand strategist.
Stendzeneck explained that the business cycle of clbadic advertising agencies Many iconic advertising campaigns in Latvia such as the accession of Latvia to the European Union, CSDD, Rimi, l & 39; introduction of the euro in Latvia, etc.
"Mooz!" Has become the most awarded advertising agency in Cannes. In turn, I will turn to individual counseling in the field of advertising, communication and branding strategies. That means more time and attention for each customer, as well as for the family and for themselves, "said Stendzeneck.
According to him, McCann Group is currently developing in the market and is confident that this company will continue and strengthen Mooz "Standards and Culture.
The new CEO of McCann Riga has been approved by Vita Gaisma, the former director of Mooz! Walter Jonath, partner and creative director of McCann Rings, will continue to lead the creative team
According to company representatives, McCann Riga has completed the year 2017 with a figure of 30%. business of 1.54 million euros, up 9% over the previous year. Last year's profit amounted to 101,388 euros
McCann Riga's advertising agency is part of McCann's communication group companies in Latvia. McCann Riga is wholly owned by McCann WorldGroup, which in turn holds Silin (60%) and Ainar Ščipčinskim (40%). The group's companies offer brand strategy, design, public relations and media planning. McCann WorldGroup owns eight or more companies, McCann Rings (100%), Golin Riga (40%), BrandBox (49.8%), White Label (90%), Division (100%), advertising agency Lowe Age (100%). %), M Live (100%) and Inspired (3.02%).
Firmas.lv data show that SIA "Mooz!" Owned so far in Stendzeniekam (95%) and Gaismai (5%). Last year, the company achieved a turnover of 1,046 million euros and a profit of 139,590 euros.
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