'Rimi Latvia & # 39; will gradually abandon the supernetto stores

Rimi retailer Latvia will gradually abandon the supernetto brand names, replacing them with Rimi Mini, said Valdis Turlais, chairman of Rimi Latvia's board of directors, in an interview with LETA.

"In July, we will intensively launch a program that will stop the Supernetto brand stores in Latvia next year and that will gradually move to the Rimi Mini brand," said Turli

. For the moment, several supernetto stores have been converted into "Rimi Mini" stores. "Over the past three or four years, we have transformed a dozen [“Supernetto” veikalus] at a very slow pace, including Ventspils, Sigulda, Daugavpils, Riga, because we regularly perform various transformations of a format at the time. another in our network of stores, for example, a supermarket can become a hypermarket if we see the demand of buyers in a given city, "said the director of Rimi Latvia

Turlius also noted that Rimi Mini stores the features of Rimi and Supernetto. "There were a lot of good things in the Supernetto store and brand, and we are trying to roll on the Rimi Mini, so the Supernetto and up to now the Rimi Mini are a little processed, we take the best of Rimi, The brand, the best of the brand Supernetto, creates a new format: for example, in the new stores "Rimi Mini", we have retained the 600 customers "Supernetto" supermarket has u same price as supernetto stores. "Rimi Mini" will continue to carry out individual promotions that Supernetto buyers have liked, "he said.

Turlias pointed out that" Rimi Mini "will have Supernetto products, and badortment Rimi. "There will be elements of both worlds – part of the Supernetto range with all Supernetto prizes, part of Rimi.We mix the two worlds together.At the bottom, this is not the old" Supernetto ", not the old" Rimi "- There is something new in every store for about two years, and we come to the conclusion of this new format for about two years. The research data showed that one much of the Supernetto buyer pointed out that they were in the shops

It has already been said that "the" Rimi Mini "has developed to a large extent, with families having children, which is also one of the most important audiences "Rimi". "

The turnover of Rimi Latvia last year was 870.429 million euros, or 4.8% more than in 2016, but its profit increased by 27%. , 3%, reaching 40,847 million euros.

"Rimi Latvia" was founded in 1992 and has a fixed capital of five million euros. The sole owner of the company is Rimi Baltic owned by the Swedish distribution group ICA Group