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"We will intensively launch a program in July that will lead to supermarkets in Latvia for next year and there will be a gradual transition from these stores to the brand" Rimi Mini ", said Turli
. For this, several Supernetto stores have been converted into "Rimi Mini" stores. "Over the last three or four years, we have transformed a decade of [»Supernetto» veikalus] at a very slow pace, including Ventspils, Sigulda, Daugavpils, Riga.Many have simply not noticed it because we are performing regularly various transformations from one format to another in our network of stores.So, for example, a supermarket can become a hypermarket if we see the demand of buyers in a given city ", has said the director of Rimi Latvia
Turlius also noted that Rimi Mini stores the features of Rimi and Supernetto. "There were a lot of good things in the Supernetto store and brand, and we're trying to share the" Rimi Mini. "So what's the supernetto and what's the "Rimi Mini" was a little transformed, we take the best of the brand "Rimi", the best of the brand "Supernetto", and create a new format.For example, in the new stores "Rimi Mini", we kept the 600 favorite items of "Supernetto" customers at the same price as the Supernetto stores In turn, on the side of "Rimi" we add a small baker, a significant expansion of the badortment of fruits and vegetables. "Rimi Mini "will continue to realize some of the promotions that interest Supernetto customers," he says.
Turliy pointed out that "Rimi Mini" will have products from both "Supernetto" and "Rimi" series. "There will be elements from both worlds – part of the Supernetto range with all the Supernetto prizes, part of Rimi – we are mixing the two worlds together." Basically, it's not the old "Supernetto", nor the old "Rimi" – it's a bit new – we've done extensive and in-depth consumer research in every store for about two years, and we've come to the conclusion of this new format. showed that a large part of the Supernetto buyer pointed out that they lacked a wider range of shops. "Rimi Latvia" informed that by 2019, the results of the first showrooms show the thesis – in the redesigned "Rimi Mini" stores, the segment – families with children, which is also one of the most important target audiences "Rimi" has increased significantly. of the year, 38 "Supernetto" stores across the Latvia will be converted to "Rimi Mini". For example, in Rimi Latvia's store network next year, there will be four different store formats: Rimi Hyper, Rimi Super, Rimi Express and Rimi Mini. Rimi Latvia will continue to invest in the development of Hyper Rimi format this year – the company has already modernized and renovated eight hypermarkets, for example in shopping malls "Rimi Hyper" "Spice" and "Damme"
According to information provided by "Rimi Latvia", there are currently 123 stores five formats in the network "Rimi Latvia" – 32 Rimi Hyper, 29 Rimi Super, 19 Rimi Mini, 38 Supernetto and 5 Rimi Express. The "Rimi" and "Supernetto" stores operate in 27 cities of Latvia
The LETA agency has already reported that the turnover of Rimi Latvia last year was 870.429 million. 39; euros, or 4.8% more than in 2016, but its profit increased by 27.3% to 40,847 million euros
"Rimi Latvia" was founded in 1992 and has of a fixed capital of five million euros. The sole owner of the company is Rimi Baltic, a member of the Swedish retail group ICA Group.
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