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In a survey conducted by Samsung Electronics Baltics, the survey found that Latvian youths' tendency to watch content online or over the Internet, rather than traditional television, is increasing dramatically. Research data indicates that 35% of young people aged 15 to 24 are increasingly distant from linear or traditional television content, preferring to choose online and watch on a television screen. According to Samsung Electronics Baltics, more than half, or 60% of Russian-speakers surveyed, prefer to use films and series available in Russian on the Internet.
Preference – Content on the Internet
More than a third of young people believe that YouTube, The content of Netflix, Amazon, Viaplay and Shortcut has become much more accessible and offers a wide range of choices for all tastes . The favorite broadcasts can be easily viewed anywhere and on the high definition screen. Respondents aged 25 to 39 look at both traditional and online content – 27% of them say they are more likely to be on the Internet.
The latest TVs are easy to view not only on photos and videos on the mobile phone but also the content of different applications. Thanks to smart TVs, the Netflix series or YouTube videos can continue to watch their home on their phone, thus avoiding re-enrollments in the app with a remote – the content will simply switch from one device to another [19659002] Russian speakers are more likely to watch live broadcasts. 19659003] The results of the survey indicate that the Russian-speaking public, compared to Latvian speakers, most often chooses to view the content available on the Internet. Only 40% of Russian-speakers follow traditional TV content, while the majority, 60%, are more likely to watch movies and TV series available on the Internet. 30% of respondents indicate that movies are only broadcasts that it is important to watch on a large HDTV screen.
Seniors loyal to traditional television
In recent years, traditional television content has declined. Although the latest TVs have countless additional features, the TV experience has not changed for the elderly and will probably not change over the years. More than 70% of respondents aged 60 to 74 only watch daily television programs, most often choosing movies, series or news bulletins
. population aged 15 to 74 years.
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