"Lāči": the bread market in Latvia is not expected to increase this year



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In the Latvian bread market this year, as well as in previous years, the turnover growth is not expected, the chef and owner of the bakery "Lāči" told Normunds Skauģis at the LETA agency

that Latvian bread producers will not be lighter this year. will not increase significantly as the population decreases. Like last year, unlike the segment, there will be a declining or lean bread market. "Nothing has changed significantly, the situation is the same and nothing will change in the future," said the head of the bakery "Lāci"

. At the same time, he added that people are looking for bread and the buyer is focusing more on dark breads and rye breads that have higher nutritional value. According to Skaūga, the purchase of bread also reflects a variety of 'fashion trends', for example, the purchase of gluten-free products is not only bought by people with celiac disease gluten intolerance disease autoimmune, but often prefer to use these products also people who do not have this disease and who can eat bread which is a safe product for health. Skauģis points out that bread is one of the safest products in the world, especially rye bread, which is a product of very high quality.

The head of the bakery "Lāči" indicates that it takes time to evaluate the future. development "The latest novelty is the vegetable bread, but we still wait a few years to badess how the market will evolve and what will be the power of purchase," concluded Skaūga, the main challenges for Latvian bread producers this year. price

At the same time, Skauģis stressed that "Lāči" will work for the development, new products and strengthening of existing positions this year.

LETA has already reported that pastry and confectionery manufacturer Lāči in 2017 achieved a turnover of 8.14 million euros or 9.5% more than a year ago, while Lāču's profit decreased by 20.7% – to 132,601 EUR.

"Lāči" was founded in 1995 in the parish of Babite. The share capital of the company is 961,860 euros. "Lāči" is the exclusive property of Normunds Skauģis. "Bear Bearing" has 16 stores in Riga and the regions of Latvia

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