IKEA response to a Lithuanian couple who worked in the shop: employees exhibit their photos – Inspired Ideas – House

"The young couple wrote on his blog that he had found a way to replace all the pictures in his IKEA store to make his store more personal and original, but they did not know that IKEA releases were not chosen at the time. chance, "said Kristina Mažeikyte, director of marketing at IKEA in the Baltic States.

In fact, some of the photos displayed in the IKEA store are taken by the staff of the company, while another part of the images is carefully selected from the IKEA archives, thematically adapted to the layout and purpose of the each room. For example, if the room is designed for children, the frames it contains will gather animated pictures of children.

"In order to prove it, IKEA colleagues decorated the exhibition halls with their family photos.A total of more than 600 photos were replaced and several dozen IKEA employees participate in the project. ", explains K. Mažeikyte.

The photos of the original employees of the IKEA store in Vilnius will be open until 30 November. They will then be replaced by the usual photographs.