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As a result, the company is adapting its offering to the use of digital music, movies, podcasts and other content in smart devices.
iTunes was launched in 2001 and changed the way people listen to music, but it is now retiring from this platform, said Apple's senior vice president of software development at Craig Federation.
"The future of iTunes is not an application, but three applications," he said Monday at the launch of the annual meeting of Apple programmers in Silicon Valley.
The new applications will be Apple Music, Apple Podcasts and Apple TV.
ITunes platform users manage and listen to music collections, but also purchase digital versions of songs. For almost 20 years, streaming content has been streamed from the Internet cloud or online data centers, while the availability of Internet connections makes it easy to capture entertainment at any time.
"There is no reason why iTunes exists," said Karolin Milanesi, an badyst at Creative Strategies, explaining that people are now looking for an application that is appropriate for every situation in life.
This year, Apple will offer TV + on the international market. The new content will be available in the Apple TV update for smart TVs and third-party platforms such as Roku and Amazon on Fire TV.
The US-based Californian company also launched its podcast application on Monday, announcing that the service will be customized to operate autonomously on Apple's smart watches.
Some features of iTunes will be integrated with other Apple applications.
For now, we do not know what will happen to the custom iTunes version for computers running Windows. Information on how people can move elsewhere in their vast iTunes music libraries is also expected.
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