Black Friday in Latvia: the best things are discovered on the Internet

Most consumers buy perfumes and mobile phones, according to the data compiled by the "220.lv" online shop.

When badyzing consumer habits, it was concluded that the volume of the shopping cart had also increased and that Christmas trees, bright decorations, builders "Lego", game consoles video and smart clocks were among the most popular items. Buyers are also buying more and more small electrical appliances, such as coffee machines. There was also a great interest in various pieces of furniture, such as sofas.

"Traditionally, Christmas preparations being completed by the end of November, Black Friday is particularly popular for the purchase of gifts, with an intense flow of customers observed on Thursday night." Our aggregate results show that sales volume has increased twice compared to the same period last year. Among them, more and more customers are new, which means that e-commerce is gaining popularity, while gaining the confidence of new buyers. In addition, the number of purchases made from smartphones is increasing ", informs Raimonds Žilēnas, CEO of 220.lv.

The representative of "220.lv" reports that this volume of sales has been achieved thanks to the wide badortment of sales sites and low prices. At the closing of Black Friday shopping fever, the online store reached an unprecedented record, reaching one million visitors a week and doubling its sales by selling.

This year, the black Friday shopping festival "Pigu" opened on November 11 and continued until November 23. The company combines two shopping traditions: "Single's Day" for Black Friday and Lonely Days.

Pigu Grupa, which owns the online store "220.lv" in Latvia, "Pigu.lt" in Lithuania and "Kaup24.ee" in Estonia, is the largest player in the e-commerce market in the Baltic states. Since 2015, the Pigu Group is managed by one of the largest private equity firms in Central and Eastern Europe, MCI. It is the first and only Lithuanian company which, for three consecutive years, has been ranked among the five fastest growing Central European technology companies.