How to become a collector of modern art. Tips if you are not a millionaire

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The modern art market may seem like a crazy world intended only for those who have access to d & Huge amounts of extravagant shopping. But this is not worth worrying: everyone has not only the right, but has no obstacle to become an object of art – a painting, a photograph, a sculpture, an installation , a lithograph, an orot – a collector.

Viktorija Zaiceva, organizer and initiator of the International Fashion Fair "Jurmala Art Fair – 2018", to be held from 18 to 22 July 2007 at the Light House Hotel Jurmala.

1. Confidence in instincts
Be smart and brave, says Zaiceva. "If someone recommends a painting, claiming it's a good investment, but you have nothing to do with this thing, then it's not worth it!" something just because you like to watch it, "says the expert.In particular, you must be honest and enthusiastic at the beginning.Remember the most important: the goal is the collection itself, not At the same time, market prices must be taken into account and efforts must be made to badyze its trends.The second option is not to overpay – you have to use the services of an art consultant

2. Developing tastes and knowledge
It's easy: going to exhibitions, fairs, reading books, going to museums and listening to This will improve your taste and you will learn the particular language of contemporary art. Without a language, it is difficult to use. Bad art is more than good, but it's a lot of people who like it because people with bad taste are more than good. The eye of the collector requires exercise, stresses the specialist.

3. Looking for a Dealer
Zaiceva recommends buying professional dealers for the first time, rather than looking for something for you in auctions or auctions. artists' rooms. "The people of Latvia will also have the opportunity to see the world-wide vision of cult world director David Lynch of July 18, revealing his lithographs at Jurmala Art Fair 2018 at the Jurmala House Light House," explains Lt. organizer of the show. 19659006] Before the exhibition, which will be accessible to all, a demonstration of Linch Lithograph closed will take place – this is an exclusive opportunity for collectors (including beginners) to view and order lithographs of personal collections of the author as well as American, French and German galleries. "Of course, the well-known oil paintings of artisans are extremely expensive, they can only be bought by very rich people.However, you do not always have to spend a lot of money to start collecting.Linch lithographs are the optimal option for not spending hundreds and thousands of art objects, but at an affordable price to buy works of art with limited editions, "emphasizes Zaiceva

4. Choosing Good Galleries
In order to evaluate works of the highest category, which are superstar or clbadical artists, it is very important The gallery itself organizes exhibitions, participations in exhibitions of artists, trips to residences, publications in the media and other activities. is better, quality and the value of this work How to understand which gallery is good? For example, whoever prints directories, organizes educational events, regularly updates the website, provides as much information about the artists as possible, Zaiceva is confident. A good indication is also the participation of the gallery represented at clbad A international art fairs, the issuance of a certificate of compliance to the buyer of art objects and a history of activities of at least five years. The gallery with a store of decorative objects should not be confused, warns the expert.

5. Find Your Place
The art world is huge, there is a lot of awesome work on the market. So, you have to focus on something specific. Management does not have to be popular and well-known, quite the opposite. When the American collector Thomas Kaplan began collecting paintings, his work was in the Renaissance. He decided to do something else and focus on those who were then unpopular, and therefore relatively cheap in the seventeenth century. Dutch master craftsman. Today, Kaplan has about 2,500 paintings, including the largest collection of works by Rembrandt.

6. Follow the people selected on the Instagram social network
Art market experts point out that Instagram is the most effective site for work and artists. For example, Sotheby's has over 500,000 subscribers. "Instagram is becoming increasingly important for artists, galleries and collectors, and the number of buyers who buy works on this site is also increasing," says Zaiceva

Collectibles can become one of the most interesting ways field. "In addition to being a collector, it is a prospect, prestigious and most of all very exciting," concludes the organizer of Jurmala Art Fair