"Lāči": the bread market in Latvia is not planned this year – in Latvia

The head of the bakery "Lāči" and the owner Normunds Skauģis have declared to the Latvian bread market this year, as well as in previous years.

He added that Latvian bakers will not be the lightest year this year. because the population is decreasing. Like last year, unlike the segment, there will be a declining or lean bread market. "Nothing has changed significantly, the situation is the same and nothing will change in the future," said the head of the bakery "Lāci"

. At the same time, he added that people are looking for bread and the buyer is focusing more on dark breads and rye breads that have higher nutritional value. According to Skaūgis, the purchase of bread also reflects various "fashion trends", for example, gluten-free products are not only purchased by people with celiac disease gluten intolerance autoimmune disease, but prefer often use such products also people who do not have this disease and who can eat bread which is a safe product for health. Skauģis emphasizes that bread is one of the safest products in the world, especially rye bread, which is a product of very high standard

The head of the bakery "Lāči" indicates that it takes time to evaluate the future. development "The latest novelty is the vegetable bread, but we have to wait a few years to evaluate how the market will evolve and what will be the purchasing power," Skauga concluded, the main challenges for Latvian bread producers this year. price

At the same time, Skauģis stressed that "Lāči" will work on the development, new products and strengthening of existing positions this year.

LETA has already reported that pastry and confectionery producer Lāči has been working in 2017 with a turnover of 8.14 million euros, up 9.5% from the previous year. The previous year, while Lāču's profit decreased by 20.7% to 132,601 euros. 19659004] "Lāči" was founded in 1995 in the parish of Babite. The share capital of the company is 961,860 euros. "Lāči" is the exclusive property of Normunds Skauģis. "Bear Baker" has 16 stores in Riga and the regions of Latvia