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Although culinary traditions are older in Latvia than in neighboring countries, sweets are less popular in Latvia than, for example, in Estonia. In addition, tens of millions of candies from Lithuania, Poland, Finland, Germany and other countries are imported each year to Latvia.
"The confectionery industry is one of the largest groups in the food industry with a wide range of local products, and its development trends and future prospects are important to the overall situation of the sale. In this survey, we therefore examined the habits of the population and the general atmosphere in the choice of sweets.By looking at the total consumption of sweets according to the data of Maxima Latvija and Maxima group, we have observed that in the Baltic states the best sweets live in Estonia, Latvians are only slightly behind Latvians are the heart and candy most caramels, while Estonians prefer to buy chocolate bars more often than Latvians or Lithuanians, "said Zane Kaktina, director of Maxima Latvia's business badysis department.
Market research firm Nielsen has shown that the sweetener market is seasonal – the demand for sweet peppers generally increases before Easter and Christmas. However, summer weather was not the best for candy makers. Residents mostly preferred ice cream, not chocolate. According to Nielsen, during the three summer months of this year, chocolate bars were purchased 17 tonnes less than last year at the same time. In spite of this, chocolate remains the favorite sweet dish of the inhabitants of Latvia. This is the first choice named by 63% of the population.
However, Latvia is lagging behind Switzerland and Austria in terms of chocolate consumption. In this country, per capita chocolate consumption (including tourists) is 8 kg per year. According to estimates by Maxima Latvia, a resident in Latvia consumes 3.9 kilograms of chocolate annually, including imported from abroad.
Screen capture of the newspaper
In 2017, Latvia imported treats for an amount of about 77.4 million euros and exported about 40.1 million euros.
"Although exports and imports of the confectionery sector are not very important in relation to total foreign trade, Latvian confectionery producers have the opportunity to improve the balance of exports and imports over the years. next years, "says SIA Orkla Confectionery & Snacks. Latvia Chairman of the Board of Directors Toms Didrihsons. The company currently exports its products in more than 20 countries, such as Lithuania, Estonia, Finland, etc.
According to SIA Orkla Confectionery & Snacks Latvia, the total market for sweeteners in Latvia has been relatively stable over the last 12 months – it has increased by 1% in cash and 2% in volume. This suggests that the price per kilogram of sweets has dropped.
"Latvians love and taste sweets, and Latvians eat on average more than 2 kg of different sweets, almost 1 kg of chocolate bars and just over half a kilogram of chocolate candies. Black is particularly popular in Latvia, which is appreciated not only for its taste, but also for its unique qualities.The demand is also growing with high quality, exclusive craftsmanship People are increasingly thinking of a healthier way of life In addition, in the world and in Latvia, society is increasingly concerned about sustainability issues Consumers feel socially responsible for the environment – sources of raw materials as well as the workforce and the way in which raw materials are harvested and processed, as well as the materials in which they are packaged, "says T. Didrihsons.
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