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Economy | 2018. July 5 at 15:27
The demand for the new store "Maxima" or "convenience store" confirms the need for an industrial change. Buyers of Maxima Express are three times more likely to prefer prepared meals, healthy foods, fresh fruits and vegetables than the average retail store Maxima X.
The shop "Maxima Express" was created by offering people what is essential to adapt to the lifestyle and needs of customers. The customer's request confirms – it was the right decision, since the main choice of Maxima Express for customers is the convenience of the daily routine and easy-to-pack products that serve as a snack or lunch, "comments Kristīne Āboltiņa , member of the management committee of Maxima Latvija.
In the choice of customers, products adapted to a healthy and active lifestyle are becoming more and more popular. One of the best-selling products in the Maxima Express store is a non-carbonated packaging.
The most expensive fruit and vegetable group is the small package of cherry tomatoes, followed by bananas, citrus fruits and seasonal fruits. Customers in their cart are happy to prepare prepared dishes, including "Master's Mark" products.
The establishment of the Maxima Express store network is part of this year's Maxima Latvija investment program with the aim of improving the customers' buying experience, by investing more 23 million euros in total.
As part of the program, by the end of the year, 15 stores will be rebuilt in Riga as well as in the regions, as well as at least 5 new stores of different sizes in all Latvia will be rebuilt, including Maxima Express
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