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5 July 2018
Information provided by Liene Dupate-Ugule, Communications Officer, SIA Maxima Latvija
Thanks to the hot weather, the "Maxima Latvija" stores have considerably increased the demand for vegetable buyers local in May and June. and herbs. According to sales figures, more and more consumers are choosing to eat healthy, fresh and Latvian vegetables – in May buyers bought 16%, but in June, 13% more local vegetables and herbs than last year. Latvian tomatoes and potted salads, which were sold significantly more than in 2017 (44% and 42% more than in 2017)
The most popular vegetable in June was the kabazis, whose Demand has increased by 115% in 2018 compared to by June 2017. The next popular product in June is the salad jars – their demand has increased by 44% compared to 2017. In June, the demand for tomatoes local continued to grow and 21% over last year.
Herbal sales, including dill, dark circles and parsley, also increased considerably. In May, they were 48% and in June 13%. "Buyers choose to eat healthy and buy local products, so we work closely with Latvian farmers to ensure an extensive and always fresh selection of local fruits and vegetables at Maxima Latvija stores." and in the early summer, the first Maxima greenhouse vegetables are available for buyers, fresh fruit in Latvia in summer and various varieties of roots and fruit in late summer and in the summer. Autumn, Edvīns Lakstīgala, Director of the Supply Department of Maxima Latvija
"The harvest of vegetables in May and June was very good because of the warm weather in both greenhouses and small fields that we can regularly crumble. Almost all other vegetables can offer up to two weeks faster n This is reflected in the sales figures that our products have grown significantly in this year's "Maxima" stores, commented Janis Bush, General Manager from KS "Baltijas dárzeņi".
From July, Maxima stores will also be available.
Additional information:
Liene Dupate-Ugule
SIA, Ltd.
SIA Liene Dupate-Ugule
SIA Liene Dupate-Ugule
SIA Liene Dupate-Ugule
SIA Maxima Latvija Head of Communications
Telephone: 26425420
e-mail: liene.dupate @ maxima.lv
www.maxima.lv
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