The BMW application in Latvia will also allow the use of services in a virtual environment

The new coupled car technology is changing the relationship between people and cars – cars are becoming more digital, more transparent and smarter and can be more and more adapted to everyone's needs. At the same time, as cars become more sophisticated, their functions should be easily understood by users, said Christopher Grote, senior vice president of BMW Electronics Electronics, at the annual Lisbon Summit on the Web.

This approach is also confirmed by the latest BMW models featuring the latest BMW 7.0 operating system. It is based on a complete focus on the driver, because the screen and control functions can be adjusted and arranged exactly in the way that suits him best. In addition, to restore the software, you will no longer have to go to the service, but this will be done remotely.

"In Latvia, we have also made progress in the wider use of technology, as well as in the individual needs of each user.In November, we developed a free mobile app Inchcape BMW Latvia for our customers, available on Android and iOS. "With his help, BMW car owners and customers of Inchcape Motors Latvia BMW, as well as all those interested in the car, will have access to their unique BMW profile at all times," says Kristin Nesaule , Director of Sales at BMW Inchacape Motors Latvia.

The app will come in handy when applying for a service or a car wash, performing reading tests, reading the latest news and updates from BMW and receiving stock quotes. For the convenience of the customer, the news of the application will be customized according to the vehicle model of each owner.

"We are convinced that the mobile application" Inchcape BMW Latvia "is the most recent and most used application among Latvian car dealers," said Nesaule.

"The hours of the evening will greatly simplify the features of the application, which will allow you to review not only the images of your tires or your wheels, but also their status. possibility to access numerically the storage documentation ", adds Nesaule.

By ensuring the safety of its customers, the app also provides connectivity at any time of the day with the 24-hour Emergency Assistance Center on the BMW Care Road through mobile phone. ;Europe.

In addition, the app also allows to view the state of the car's production if the customer chooses a car kit tailored to his needs rather than buying a car from the manufacturer's warehouse.

The collaboration with technology company Critical Software, which created Critical TechWorks, is another milestone achieved by the BMW Group in the wider use of technology in the automotive industry. The task of this joint venture is to ensure the development of vehicle compatibility with cloud computing technology solutions and to ensure the digitization and transformation of products in mobile technologies. At the same time, the new company aims to attract the talents of the industry.

All these combined steps form BMW's vision for a modern car – an elegant exterior and interior design, with the latest in safety, functionality and entertainment technology to provide both driver and pbadenger comfort.

Free Inchcape BMW Latvia Apps available from App Store and Google Play stores.