The turnover of the "Forever" meat processing operator of the HoReCa segment has increased by 14.8%

The results of the Forevers meat processing company show that the company's turnover in the ten months of this year in the segment of hotels, caterers, restaurants, bars and cafes, or HoReCa, has reached 6.2 million euros. Compared with the respective periods of the previous year, HoReCa increased its turnover by 14.8% in the niche.

Forevers has been active in the HoReCa segment for several years and supplies its products to mbad catering, restaurants, hotels, hospitals, schools and kindergartens in order to continue its growth and strengthen its position in the market. This year, in the space of 10 months, the company produced 2,570 tonnes of meat products for the HoReCa segment, representing 19.3% of Forever's total production during this period. According to the company 's forecast, the HoReCa segment will continue to grow by the end of the year, recording a growth of 15%, while in 2019, the company plans to increase 10% of its revenue in this segment, said Ilona Buka, Marketing Manager at Forevers.

According to Andrejs Ždans, a board member of Forever, "the HoReCa segment is no exception and competition in this niche is fierce. In addition, the end consumer has become even more demanding, paying more attention to product quality, food composition, manufacturing technologies, product delivery and service. This is why our cooperation partners have chosen to work with suppliers of HoReCa products able to meet these requirements. At the same time, trends have shown that domestically produced products are more demanding than imported products, as they guarantee a shorter production line and superior quality. "Forevers" is currently working in a targeted way on segment expansion. We are learning new trends and investing in training programs, in collaboration with industry leaders such as Chief Mārtiņš Sirmo, who is highly qualified to advise the development of the HoReCa line. "

The results of the study conducted by Euromonitor International in 2017 show that new solutions and product concepts are playing an increasingly important role in the meat sector. HoReCa is one of the segments on which we can see it. That's why Forevers has started working with industry experts to boost their competitiveness, notes I. Bukha.

Partner and chef Mārtiņš Sirmais explains: "Customers' wishes are the ones that determine what should be the offer.Observe the Latvian consumer is clear that there has been a change.If at the turn of the millennium, innovations from abroad dominated, it is now more and more important to go back to the sources and include in its offer the food produced in Latvia.I am happy to have the This is an opportunity to convey my vision to Forevers and to be present at an important stage in the development of a business. "

It has already been said that Forever had realized last year a turnover of 34.953 billion euros, up 10.3% over the previous year, while the The company's profit had decreased by 32% to 1,019 million euros.

Forevers was registered in 1996 and has a share capital of € 6.305 million. The company has a production site in Riga as well as branches in Jekabpils and Saldus. Forevers produces sausages, sausages, smoked meats and fresh meat products. Forevers' sales network currently has 86 stores in Latvia. The sole owner of the company is Ždan.