Young people in Latvia prefer online television, not traditional television – in Latvia

Samsung Electronics Baltics * found that Latvian youth's tendency to watch online or online content is significantly higher than that of young people

Young people are increasingly moving away from linear television content or traditional Look at it on a television screen.

According to a survey, 35% of young people aged 15 to 24 are increasingly distant from linear or traditional television content, preferring to watch it online and watch it on the television screen. More than a third of young people believe that the content of YouTube, Netflix, Amazon, Viaplay and Shortcut is one of the most used languages ​​in the world, with more than half or 60% of Russian speakers interviewed by Russian films and publications available on the Internet. has become much more accessible and offers a wide choice for all tastes. The favorite broadcasts can be easily viewed anywhere and on the high definition screen. Respondents aged 25 to 39 look at both traditional and online content – 27% of them say that they are more likely to be on the Internet.

The latest TVs like the Samsung QLED TV can easily watch not only photos and videos on your phone, but also the content of different apps. Thanks to smart TVs, Netflix or YouTube series on their phones can continue to watch at home, avoiding reconnecting to the application with a remote – the content will simply switch from one device to another. SmartTV is very user-friendly and intuitive – it stores and stores application pbadwords as well as frequently accessed programs and programs.

Russian-speakers are more likely to watch live broadcasts

The survey results indicate that the Russian-speaking audience is compared to Latvian speakers often prefer to watch the content available on the Internet. Only 40% of Russian-speakers follow traditional TV content, while the majority, 60%, are more likely to watch movies and TV series available on the Internet. 30% of those surveyed say that movies are exactly the shows that it's important to watch on a big screen HDTV. It should be noted that content directly accessible over the Internet often offers movies, series and broadcasts with 4K or UHD resolution images and HDR (high brightness, high contrast and contrast) quality supported by the latest smart TVs

In recent years, there has been talk of the loss of popularity of traditional television content. Although the latest TVs have countless additional features, the TV experience has not changed for the elderly and will probably not change over the years. More than 70% of respondents aged 60 to 74 only watch conventional television shows daily, with the most frequent selection of movies, series or news.