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Unprecedented rudeness
Liepins recorded on Facebook: "Latvian television is licensed !!! And more specifically, it was a flagrant violation of Article 44 of the Electronic Media Act regarding the location of a video store. advertising and television in the program ("The advertising and television store is located between programs and the rights of rights holders." In programs consisting of independent parties, sports programs and similar events and breaks, the advertising and television store is located only between these parts or breaks ").
In the transmission of "Two Sides", advertising is "unprecedented greed, total lack of awareness, insensitivity to the authors, the actors, and ultimately the viewers." Both Sides ", a work that is undoubtedly the most remarkable of the centennial events sponsored by the state, in which huge emotional, patriotic, artistic and other resources have been invested without money, yet, "says the composer.
Stupid if we let ourselves be
Krista Luīze Priedīte, communications specialist at LTV, denies televised accusations. His Jauns.lv said: "The law has not been violated in this case.The agreement with the organizers of the event provides that Latvian television has the right to insert Commercial communications in the program, including interrupting the broadcast and placing them during the broadcast.The splendor "The two sides" is undoubtedly an important event in the Latvian cultural space. Is not possible to add to the list of events broadcast without interruption of advertising on existing public funds (eg, New Year's speech, formal meetings of Saeima, religious transmissions). According to the development plans public media of the National Council of Electronic Media, Latvian television will abandon the advertising market in 2021, with financial compensation. "
The television broadcast of hundreds of "Two Ways" dance performances was accompanied by bbad announcements. Half a million euros worked in the wind?
(Photo: Paula Čurkste / LETA)
Liepiņš Jauns.lv evaluated LTV's position more than fiercely: "Well, $ 500,000 was spent for free because they were seen on the spot by less than 20,000 spectators." Stupid! If your own work allows you to swim, nothing can be done!
In my opinion, legally, no contract is stronger than the law. And this already concerns the viewers, who in this case are the sponsors of the event (the taxpayers). In addition, in a similar case, there is a reserved national grant (for example, the Song Festival) ".
Ten years ago, there was a precedent
In 2008, the National Council of Radio and Television decided that it was not allowed to give up publicity rocklers.
It is worth remembering that just ten years ago, a similar precedent already existed when the public protested against advertising inserts during the transmission of the Liepiņa rock band "Lāčplēsis" on 9 November 2008. The NEPLP predecessors at the time – the chairman of the National Council of Radio and Television (NRTC), Abram Kleckin, responded: "The NRTP commission believes that the rooting of commercials during the period of the rokoper has reduced its integrity and prevented viewers from enjoying the value of this work of art, thereby undermining the interests of copyright holders, who could have been complaints about LTV. In light of the foregoing and in order not to further prejudice the interests of copyright holders of this type, appropriate interviews have been held with the responsible LTV staff. "
Related messages
At that time, the NRTP needed two months to badess the legality and usefulness of ad insertion during the "Lacplesis" rokoper. For the moment, we probably do not expect a quick reaction from Liepina's badessment of the situation on the part of the NEPLP. But the nation has already done so by expressing outrage on Facebook.
Lack of power
Here are some opinions of indignant viewers:
The most emotional moment of the century
The dance troupe "Two sides" has been nominated for "The most moving and exciting performance of the National Day, which has been presented at the Arena Arena on three occasions.The history of Latvia was narrated as one of the culminating events of the birthday of Latvia.It allowed to meet the dancers and to present unprecedented projections.
"It's a century-old story about ourselves, about the Latvian people, about our land, which flows into the Daugava River.This is not a history lesson, but a personal experience and a opportunity to play an important role in the show "Both sides", before the first project is characterized by his creative team.
In total, the number of professional dancers who have not yet been seen in Latvia participated in the show – on 2000 square meters of artistic projection stage, it was produced by more than 450 artists representing a wide range of dance genres : professional ballet, professional contemporary dance, folk dance and modern dance – from hip hop to final. with sports dances.
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