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When you're thinking of applying Snapchat, you can think of an image editor that allows you to change face and hot dog dances, but you may soon have a new reason to think about this app messaging.
Snapchat is about to launch a new feature that will allow users to shop on Amazon by directing their camera to the surrounding objects that they want to buy, according to Mashable.
This feature is launched in the software for the application announced by TechCrunch Specialized in the technical news, name "search using the Camera – Camera Search. The accompanying text may indicate that the camera search function will function in the same manner as Shazam's current application for identifying music, movies, television commercials and television programs.
Text accompanying code extracted from the application, "Long press to learn more about things, songs, barcodes and more". The search feature will then display Amazon site links, according to the TechCrunch report, allowing you to view product pages and user views after reviewing an item using the camera.
Search Images
This is similar For the purpose of Pinterest, which allows you to search and buy items by taking pictures with the built-in camera at the camera. application. Google also has a similar function called Lens, which allows you to search by directing the camera to different types of objects.
A Snap spokesman declined to comment on this news, The fact that the text was found in the Snapchat app for Android devices indicates that the company is testing at least this technology .
The transition to visual research is the logical next step for a company that relies primarily on the camera. . The Snape application already has visual search functions, such as the ability to recognize songs, which is a feature of the old partnership with Shazam.
Natural Evolution
Snap has taken several steps over the last two years to make its application more open and searchable. And made changes to the sharing of stories to facilitate the search for photos and videos shared by the user in the application, and add a new feature to its popular application Smart Cards, Cards that provide more information about places, businesses and restaurants appearing in photos and videos
But the partnership with Amazon can be a particularly profitable partnership for the company. If Snap makes sure that its 200 million users start making purchases through its application, you will be able to earn a lot of money through related offers.
Camera Search is not limited to shopping on the Amazon site only. The software also refers to sharing data with other "unspecified partners". This can mean any other company that has joined the Snap Kit development platform or even other potential resellers.
Shopping for instant snapping can be an important feature that will distinguish it from its rivals – at a time when the company needs it more than ever. While Instagram announced last month that the number of users exceeded one billion users, the growth of the Snape application has slowed thanks to the re-design of the company. application, which was not popular among users.
But shopping is not the only way for Snap to restore users and increase the profits of the company. The company is also working to add a platform for games in the app, which can also help re-interact and provide new opportunities for profitability.
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