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In detail, these notifications are sent to users of Apple's iPhone upgrade program, which means that the company does not violate the rules of the "Store Store", according to which applications do not have to send unsolicited messages to customers.
However, this approach of encouraging users to buy new devices is not the kind of "soft sell" that Apple usually expects, and that goes from mild persuasion to something that makes people buy what they want to sell.
Steve Leder, developer, said on Twitter: "Are not ads like this one against Apple app evaluation guidelines?" "I'm thinking of point 4.5.3, which clearly states that Apple services are not used to send spam or phishing messages to customers, including the game center, push notifications, etc."
Source:
L & # 39; Island
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