In Twitter and comments, select "emoji" with care or well!

Online advertisers are turning to a new way to market their products: "Emoji Tracking": For example, if you use an Imogee pizza, you may receive an ad from Domino.

In 2016, Twitter allowed businesses to see and track your emoji usage when you comment, respond, and tweet. Thus, the data is a "gold mine" for advertisers who study Emoji's uses to determine your mental state and temperament, and then "bombard you with a targeted ad feed" based on that state. and that mood.

For Imogi, who is difficult to interpret, as Imogi's face without expression or surface, advertising agencies use artificial intelligence to track and badyze patterns of emoji use to determine the best way to reach the user.

In 2017, Toyota launched a campaign targeting the mood of users based on the emoticons they used in their tweets and comments: the company designed 83 different versions of the same advertisement, based on different emoticons and published on Twitter.