Al-Awani: Revenues of the Asian Cup exceed one billion dirhams

Arif Al Awani, executive director of the UAE 2019 UAE Executive Board, said that the organization of the 15th edition of the Asian Cup should generate higher economic and media revenues than a billion dirhams and exceeding expenses. .

Al-Awani hailed the presence of Mohammed Al-Badaa, chairman of the tournament's media committee, in the presence of Mohammed Al-Badaa, chairman of the tournament's media committee, in the delegations of the participating teams, which is the biggest of the tournament. the history of Asia as the first of the 24 teams.

Stressing that the Supreme Committee of the Local Organization has completed its final preparations for the launch of the Cup to be held from 5 January to 1 February 2019, and that the groups of Abu Dhabi, Dubai, Sharjah and Al Ain are ready to offer an extraordinary tournament of its kind and more important in the history of the Asian Nations Cup.

The details

Al Awani said: "We are happy to be in the final stages of preparation for the tournament, which will begin in a few days, and work has begun since the announcement of the victory of the UAE record for the 2019 Asian Cup. The last stage was marked by great efforts from all the teams, The four cities in which Abu Dhabi, Dubai, Sharjah and Al Ain are held, and everyone is ready for the biggest event in Asia. "

Al Awani revealed a number of details related to the championship in terms of marketing, promotion and media, as well as ticket sales.

Al Awani pointed out that there were no free tickets for matches based on AFC regulations, noting that match tickets were available at adapted prices from 25, 50 and 75 dirhams in the official sales outlets via the AFC website, and wickets in the eight venues hosting the tournament.

The format

Al Awani pointed out that there was total coordination between the organizing committee and the security authorities to fight the emergence of a black market ticket and that, to eliminate the & # # # # et et et et et et et et et et et et et et 39 Emergence of a black market, it was necessary that the mbades wishing to attend matches buy tickets in advance, without waiting for the existence of free tickets, explaining that it is possible to get discounts on the tickets. Up to 50% for institutions and universities, in addition to discounts for teams that continued with the local organizing committee according to the badigned legal ratios.

Al Owani revealed that 50% of the tickets for the opening match between the national team and his Bahraini counterpart on Saturday at the Zayed Sports City Stadium have expired and that tickets for a number of matches have been lost , especially among Arab teams. To the two tickets imminent for the Saudi team that runs out, pointing out that the Saudi Football Federation was one of the first federations to ask to buy the proportion allocated to the teams, ie 8 % each game.

Opening

Al Awani also revealed that the opening ceremony would last about 13 minutes and would include a separate artwork expressing the UAE's message of tolerance throughout the world, all the more so as the tournament takes place in the year of tolerance. The details of the ceremony will be announced 48 hours before the opening of the tournament. The organization expects a host of tournament matches and eight stadiums filled with solid matches and derbies throughout the tournament.

He explained that the local organizing committee had focused on its promotional campaign in a different and unconventional way, by adopting 50% of modern means of communication and social media in the future. All of Asia, in addition to the known advertising campaign in both shopping malls and cinemas, streets and grounds, The media and the media coverage of the tournament involved about 2,300 media articles, as well as as the setting up of events and community activities within the framework of the 500 days of the event, during which the tournament had been promoted to different nationalities. Pray with 42,900 students through a program of school visits.

Opportunity

Al Owani highlighted the development of sports facilities and stadiums: the eight stadiums were set up at the highest level, the outskirts of the Madinat Zayed sports stadium were laid out and a wide range of events were put in place. to offer the public the greatest opportunity to be entertained. The grbad covered outdoor playgrounds was transferred to Zayed Sports City with the most recent technology for the first time in the region and in Asia thanks to the "sew" field, a technique also used in the soils of Hazza bin Zayed Al Ain and Al Maktoum Stadium Stadium stadiums In order to keep the word up against the pressure of the matches, in addition to increasing the space reserved for brand personalities in anticipation of the large number of delegations of 39 Asian badociations out of the 46 that should attend the tournament.

Renewal

He added: "The Mohammed Bin Zayed Stadium witnessed the renovation of the VIP lounges and the car park, as well as the modification of the seats of the supporters on the upper floor by reducing the number of seats and increasing the number of seats. 39, space reserved for stairs to facilitate the rise and fall of the mbades, so Approvals of the civil defense and local and international organizations. "" Regarding the rest of the stadiums, the capacity of the Al Nahyan stadium of Al Wahda club has been increased to 15,000 spectators and the stadium has been fully modernized. The lighting poles of the Mohammed bin Zayed, Al Nahyan, Hazza bin Zayed and Khalifa bin Zayed stadiums have also been modified ",

Permits

Al-Awani also revealed the increase in the number of seats allocated to the media in the eight stadiums and the creation of a media center for hundreds of journalists in each stadium, where the number of media authorizing the championship to be over 2000 allows more than 2,000 licenses to cover the tournament.

Al Awani has unveiled a special commemorative coin for the Asian Cup: a dirham with the Amulet logo will be launched in cooperation with the Central Bank, in addition to cooperation with the Post Office, which will publish a commemorative postcard of the tournament.

20

The organizing committee has allocated 20 hotels to host the participating teams and 40 hotels for media professionals in different emirates, as well as 25 training sites for the teams, including one dedicated to referee training and developed at the same level. than the development of the main stages.