Because of Netflix .. Apple loses a quarter of a billion dollars a year



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Economic:

Netflix has decided to stop registering and renewing the number of users of its subscription to its service via its application on the Apple Store, which means that Apple is deprived of more than $ 250 million a year.

According to a TechCrunch report, Netflix has decided to change its strategy for its iOS-compatible application.

The site, based on information on the Tower Corporation's figures, "Apple's share" of Netflix's revenue through the application in 2018 amounted to $ 256 million, while Netflix 's total revenue from the "iOS" app was about $ 853 million last year.

According to Census Tower statistics, the app has typically generated more than $ 1.5 billion in subscriptions, which means that Apple's share of money exceeds 450 millions of dollars.

TechCrunch indicates that Apple accounts for only 30% of the value of transactions executed through apps in the first year alone and 15% less on renewals made after the first year.

Netflix is ​​the least expensive application in the history of the Apple Store.

Previously, the video service "Netflix" earlier, a similar step with the store "Google" (Google Play).

Many people pay $ 11 a month to subscribe to Netflix services, in exchange for a library of television shows, movies, and original content that can be broadcast on many devices, including iPhones and iPads.

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