[ad_1]
# Juventus in # China has skyrocketed to the detriment of giant # Spain and Europe # Real Madrid, as part of its contract with Cristiano Ronaldo last summer for an amount of about 110 million d & # 39; euros.
Juventus' popularity has increased 68.5 percent on the Chinese social networking site Webbo, parallel to Twitter, between July and December, according to Italian champions over the past seven seasons.
The charge against the Portuguese star, who celebrates her 34th birthday by a former model who raped her about 10 years ago, does not seem to have affected her popularity in China.
Ronaldo's record with four Champions League titles in the past five seasons has also helped boost Juventus' popularity in China, becoming the first player to score 17 goals or more in 22 games. A step in the league since the French David Trezeguet season 2005-2006 (finishing with 23 goals), having scored Saturday in the Parma doubles (3-3).
The figures show Ronaldo's impact on Juventus' popularity in China during the first week after his move to the Turin giant in July. Bianconeri added 308,000 subscribers via Webbo, social networks, messaging and Duane, in other places called "Tektok", according to Juventus.
The higher the number of fans, the more money is important, and suddenly, the amount spent by Juventus to join Ronaldo is no longer very high.
Experts describe China as an "icon market" because football fans tend to support individuals rather than teams. So when Ronaldo left Real Madrid for Juventus, he took with him thousands of Chinese fans in the virtual world.
"Ronaldo's success in China is not just tied to his performance on the field and his achievements over the years," said Giorgio Ricci, Juventus' director of recipes, referring to the reality of the game. time as "beyond football". "Players have a stronger influence on the fans (Chinese) teams."
"In fact, online fans are becoming more and more interested in individuals, so that players have more than 30% of their clubs."
The Juventus win was a defeat against Real Madrid in China, which together with the United States is a major market for European football clubs.
Real again won the Champions League, but lost nearly 8,000 subscribers after Ronaldo's departure, according to a report recently released by Shanghai-based digital marketing company Mayman.
However, the Real are still very popular in China and remain the country's first online club, according to the Mayman Red Card report this year.
Ritchie said that Ronaldo, who has won the five-time Gold Ball award with his former Argentine rival Lionel Messi, "has been actively working on building a strong image in China," including a visit. annual in the country and the opening of its own Chinese social channels "in order to get closer to China Gap with the fans".
Last year, the Portuguese star also became the brand ambbadador of the Chinese automobile company Wai, thus strengthening her position in the country.
[ad_2]
Source link
