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MADRID (Reuters) – Juventus, the Italian giant, has strengthened its ranks at the expense of Spanish Real Madrid and European champions thanks to the selection of Cristiano Ronaldo, last summer, for nearly 110 million euros..
Juventus' popularity has increased 68.5% on Twitter's Chinese parallel website between July and December, according to Italian champions over the past seven seasons..
The charges against the Portuguese star – who celebrated her 34th birthday on Tuesday by a former model – have apparently not impressed her popularity in China.
Ronaldo's arrival from the Royal has also contributed to the popularity of the "old lady" in China, becoming the first player to score 17 goals or more in 22 league stages since France's David Trezeguet in 2005- 2006. Goal) after scoring twice in Parma (3-3) last Saturday.
More fans mean more money, and suddenly, Ronaldo 's expenses for Juventus are no longer too high.
Experts describe China as an "icon market" because football fans tend to support individuals rather than teams. When Ronaldo left Meringhi to go to Juventus, he took thousands of Chinese fans to the virtual world..
Juventus' win was a defeat for Real Madrid in China, which together with the United States is a major market for European football clubs.
Los Blancos lost nearly 8,000 subscribers after Ronaldo's departure, according to a recent report by the Shanghai-based digital marketing company.
However, Real is still very popular in China and remains the country's first online club, according to the Mayman Red Card report this year..
Ritchie said that Ronaldo, winner of the Golden Ball five times, "was actively working on building a strong image in China", including an annual visit to the country and the opening of its own Chinese social channels "to stay in touch with China and bring its fans closer"He said.
Last year, the Portuguese star also became the brand ambbadador of the Chinese automobile company Wai, thus strengthening her position in the country.
Source: agencies
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