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Facebook has seen an increase in user interaction and participation in the first half of 2019, according to the company's own tools for advertisers.
In detail, Facebook has seen an increase in the average number of comments, ads, and ads that users have clicked on the platform between January and July, according to Audience Insights.
Advertisers on Facebook also use the Audience Insights tool to collect data on specific demographic data that they can target in ads.
• Published comments went from 6 to 8.
• Popular posts went from 9 to 13.
• The ads clicked increased from 13 to 17.
While the average monthly increase was global:
• Published comments went from 4 to 5.
• Popular posts went from 9 to 13.
• The ads clicked increased from 8 to 11.
Daniel Newman, Senior Analyst at Futurum Research, said, "Facebook continues to improve its data and algorithms." This means that users are seeing more and more relevant content, which of course will lead to more participation on the platform. "He said.
Facebook estimates, however, that its portfolio has 2.7 billion users per month, of which 1.56 billion daily users on Facebook, but that the company's growth has slowed down in key markets, particularly in the United States. United States and Europe.
The Stories feature is one of Facebook's most important growth areas, which users can post to Facebook, Entagram, Watasab and Messenger.
In April, the company said: The reporting has more than 500 million users a day.
Source:
Arab
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