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Porsche, Mafia faces counterfeit auto parts by recruiting a team of brand protection officials.
The automaker noted that the counterfeit market was booming and therefore hired a team of trademark protection officers to prosecute and stop counterfeit goods, a daunting task as the Internet facilitates the sale of counterfeit parts and accessories. .
The company said it confiscated more than 200,000 items last year, worth a staggering $ 67.2 million, and Porsche said 33,000 pieces were higher-value auto parts. to $ 2.2 million.
I've noticed that products such as t-shirts, hats and sunglbades have appeared everywhere at the Hong Kong Toy Fair and at an exhibition in Stuttgart, Germany.
"Many products are much cheaper than usual, or the Porsche logo has been badly copied," said Michaela Stoiber, Brand Protection Officer. "Another animal, such as a sheep on its hind legs, is used.
Although many counterfeit items are accessories and spare parts, Stoiber has noticed a special case in Turkey, confiscating thousands of pills to solve marital problems in the form of a Porsche logo.
About 80% of the counterfeit goods come from China and many of them are produced in Shenzhen, which means that Stoiber goes there several times a year to participate in seizure campaigns.
Counterfeit goods are dangerous because Porsche has noticed that counterfeiters manufacture everything from airbags to brake discs and rims. This is a potentially serious safety issue. These components have not been tested or approved, and counterfeiters are strongly encouraged. Items can be sold at higher prices if they carry the Porsche logo on the package, even if they are fake.
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