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Vivian Haddad wrote in the newspaper "Asharq Al-Awsat" under the title "The Lebanese currency shines on the stars of the media and art": "The initiative launched by stylists Ibrahim Fakhreddine and Hbadan Jaber , represented by white T-shirts with a coin, is the latest trend being promoted in Lebanon in the world of fashion.
This idea comes from emerging designers as a way to support the Lebanese currency, which is experiencing a delicate situation in recent days. These shirts, which are sold "online" and in shops in downtown Beirut, carry a coin tax of 250 and 500 Lebanese pound cuts bearing the "vinyl" print as a replica of those in stock. gold and silver. These are the two colors that invented these two categories of Lebanese currency, which was formerly called "half-pound and quarter."
We know that the Lebanese citizen does not pay much attention to these two categories of currency in Lebanon. He gives it up without hesitation if the seller has no purchase in his shop or shop. Even the seller advises you to buy him any item for that amount saying: "Chewing gum or a chocolate bar" to solve the problem of the absence of his neighbor in this category.
"We recently finished our studies in fashion sciences and subject of our first motto in the fashion world in the Lebanese market, and we have called this brand (Lira) or (Lirah) in foreign countries." Ibrahim Fakhreddine said: "The idea came to me and my friend Hbadan is deteriorating the Lebanese pound a few months ago.All together we decided to support this initiative.We managed to market them using faces known in the world of media and art that I was willing to wear.Today, there is talk every hour on every lip and every language in Lebanon. "
In addition to this collection of shirts, the Lebanese and Hbadan Ibrahim design others, such as jackets and pants, which also carry the word "read", even in a non-invisible way on the piece, but to represent their official signature on each garment of their motive. Celebrities who helped promote the t-shirts included Dima Sadek, TV presenter Carla Haddad and actress Dalida Khalil.
Carla Haddad was the first to bring it to the small screen in one of his episodes of the TV show "V Mile" on LBCI. She was wearing a white cotton t-shirt with a 250 lire coin. Carla's gesture impressed many of her supporters, who praised her for their comments on social media and helped her to portray the situation in Lebanon positively.
Journalist Dima Sadek appeared under this shirt, but with a 500-pound stamp, during the presentation of one episode of the morning political program "Happy Day" on the same screen. In recent days, actress Dalida Khalil has posted on her Instagram page a photo of her wearing a white t-shirt with the Lebanese pound of 500 lbs.
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