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Apple faces tough times in India, including the loss of three senior executives, according to a new report by Bloomberg, where the iPhone maker continues its fight to gain market share in the country The third largest market For smartphones in the world, executives have taken key roles in Apple's expansion efforts, and the sales department in India is now fully restructured upon their departure.
The list of managers who left the National Director of Sales and Distribution, the head of commercial and mid-market chains and the sales manager of telecom companies. Apple has difficulty understanding the country, which makes the sales team less focused and purpose-specific.
Bloomberg pointed out that Apple has long suffered in India, partly because of the high tariff that has inflated the price of its devices up to 20%, which has prompted many consumers to buy from average prices such as the Chinese company Shawomi or Samsung South Korea.
Apple is catching up by manufacturing and badembling 6 iPhones in the country while still paying for old models. The company continues to sell the iPhone SE at around $ 375, which remains a hefty price for many local market users, That the strategy did not have much impact, as the company was barely able to break through the barrier by selling 3 million of the money. devices during the past year.
Sales in 2018 have further declined, with Apple having sold 3.2 million iPhone handsets in 2017 in India, with a market share of only about 2 percent, according to Counterpoint Research, a company that has been selling handsets. market research, compared to the sale of less than one million devices. Only in the first half of 2018, which is far from ranking the top five manufacturing companies for smartphones in India.
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Asian smartphone makers dominate the market, with Samsung taking a 26% market share ahead of Chinese competitors such as Shaomi, Opo, Vivo and Huawei. Apple, ranging from the most expensive phones to cheap phones for those who connect to the Internet for the first time.
The Indian population is over 1 billion inhabitants and represents a major market for Apple, which the company is expected to overcome Tim Cook made his first visit to the country in May 2016. Two years later he recognized the very small market share. Earlier this year, Tim Cook pointed to figures showing India's revenue growth of 20 percent in the first quarter of March, exceeding the company's overall growth of 16 percent.
Apple seems to be stuck in a difficult place as noted by the Economic Times, it can not expand its customer base in India without lowering prices, but falling prices would undermine its "ambitious value" long-term. The market is interested in paying a lot of money for the appearance of mobile phone, putting the focus on the growth of the Indian middle clbad to create new sales opportunities.
Tim Cook told investors: "We have tremendous opportunities, and we have a very small share in this market in general, so we are doing a lot of work in India and working with mobile services for that LTE, the infrastructure has evolved a lot since we started to deploy there a lot of effort. "
Apple has similar problems elsewhere in Asia, such as China, which is now Apple's second largest market. In October 2017, the company beat the 18-month decline in sales in China, Neil Shah, research director at Counterpoint, said: "Sales in China are expected to grow. iPhone in India have been weak in the first half of 2018 and although they have seen a big jump in the traditionally strong second half, Apple will remain lower than last year. "The company is not really focused on investing in India because its market is very small, which could lead to the transformation of Al Mazy From users to Android phones, it is difficult for Apple to create a loyal user base. "
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