Apple launches virtual credit cards in collaboration with Goldman Sachs

(Reuters) – Apple on Tuesday launched its default credit card after working with Goldman Sachs on the new iPhone expansion, which could diversify the technology giant's sales away from hardware.

Apple announced this card in March with the aim of attracting iPhone owners by issuing a card that guarantees its cardholder a 2% refund and no fee for Apple's use. Pay, a money management application and special attention to data privacy.

Apple has announced that a limited number of consumers interested in the card would be notified by Tuesday's alerts asking them to register.

The card is designed to work on iPhone phones on which the user can register and start using it immediately after getting approval from Apple (Apple) and Apple (Apple) .

Apple offers the ability to extract a real titanium card, but this card will carry no number. The card number will be stored on a secure chip inside the phone and will create virtual numbers for dial-in or dial-up calls requiring numbers.

Apple is focused on privacy, saying that the purchase information would be stored in the phone of the user and could not see them. Goldman Sachs will not be allowed to use the data for the purpose of purchase, even if it is to sell other products of the bank.

The revenues of a company the size of an Apple, with sales of $ 265.6 billion for the 2018 fiscal year, will not be as important as establishing close relationships between customers and the Apple brand, badysts said.

"If it works, it will be a new motivation that will keep you very loyal to Apple and immersed in the Apple environment, even if the best of them emerge," said Ben Pagarin, an badyst at Creative Strategies.