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(MENAFN Press) Ahli United Bank (AUB) celebrated today the end of the first edition of "Innovation in Banking", launched by the Bank as a permanent platform to launch and boost the innovation capabilities of all its employees and badociates and effectively involve them in determining the bank's path and in support of its future projects and programs. On innovative projects awarded at a special occasional event with a large presence of the parent bank staff in Bahrain and the live participation of employees of the other banks of the group by direct video broadcasting from their headquarters to Kuwait, Egypt and Great Britain.
Mr. Adel Al Labban, CEO and General Manager of the group, paid tribute to the winners of the award-winning projects and presented them with prizes, congratulations to the winners and all the participants for their participation and their response to the challenge. innovation and development and welcomed the encouraging launch of the program. The Bank's Smart Futures Strategy, which is based on creating a stimulating and creative business environment and culture that transforms vision and creative ideas into concrete, hands-on projects on the ground, The first phase of this program is to host more than 90 participants from the group's banks in different departments and countries of activity. , Including six innovative projects with important ideas and development mechanisms, including the development of a mechanism to strengthen the Bank's ability to measure and improve the experience. customer, to implement a complete digital life cycle for one of the key products of the Bank and establish a centralized CRM platform. To proactively respond to their diverse needs, as well as to offer new options and significant benefits for the Bank's existing electronic channels in order to achieve the best performance and the best possible service for its customers.
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